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PRICING STRATEGIES: PRICING AND COSTING YOUR PRODUCT

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How to Price a Product for Success COURSE DESCRIPTION Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales […]

CREATING YOUR BUSINESS PITCH

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How to Write and Deliver Your Elevator Pitch COURSE DESCRIPTION Your business idea might be the Next Big Thing, but you need to get the word out first. Whether you’re telling friends and family, or looking for investment dollars, your start-up pitch will be essential to your success. Join Dylan Hrycyshen, Small Business BC Business Planning […]

MARKET RESEARCH 2: SURVEYS AND FOCUS GROUPS

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Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark […]

CREATING A WEBSITE FOR YOUR BUSINESS

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Make Your Own Website COURSE DESCRIPTION Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of […]

GET STARTED WITH EMAIL MARKETING

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Launching an Effective Email Strategy COURSE DESCRIPTION Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox. […]

START SMART 1: BASICS OF STARTING A BUSINESS

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From Registration and Licenses to Business Structure COURSE DESCRIPTION Starting a business? It pays to have a plan. Whether you have a winning business idea, or you’re just fascinated with the idea of launching a business, this seminar delivers a beginner-friendly course on how to start your own business. As the first half of the […]

START SMART 2: KEY CONSIDERATIONS OF STARTING A BUSINESS

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From PST to Protecting Your Business COURSE DESCRIPTION The business start-up phase is an exciting time full of opportunity and big decisions. Don’t let your potential business be derailed by taking unnecessary risks. Start Smart 2: Key Considerations of Starting a Business highlights the ways you can protect your business, your employees and yourself from […]

BUSINESS VIABILITY 1: THE BREAK-EVEN ANALYSIS

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Understanding Costs, Revenue and Profit COURSE DESCRIPTION No matter how good your idea for a product or service is, it doesn’t automatically translate into a successful business. Avoid the pitfalls of launching your business based solely on your idea. Join Bill Erichson, Pacific Training Innovations for Business Viability 1 and learn how to identify the costs […]

CREATING A WEBSITE FOR YOUR BUSINESS

Online

Make Your Own Website COURSE DESCRIPTION Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of […]

Market Research 1: Find Business Data and Insights

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COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you […]

THE NEW ART OF SELLING

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Rethinking Your Approach to Sales COURSE DESCRIPTION 2020 has been a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing […]

MARKET RESEARCH 2: SURVEYS AND FOCUS GROUPS

Online

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark […]