Launching an Effective Email Strategy
COURSE DESCRIPTION
Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox.
Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to get your email strategy up and running.
WHAT WILL I LEARN?
- How to integrate email into your overall marketing strategy
- Choose the best platform for your email marketing
- Understand the components of a successful email campaign
- Determine the success of your campaigns and test different approaches
- An action plan to start your email strategy
- The differences between some major email marketing platforms
