COURSE DESCRIPTION
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
This interactive webinar will leave you ready to analyze your target market, competitors and industry trends.
Things to bring:
- A laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.
WHAT WILL I LEARN?
- Identify key resources of secondary data for your business
- Set up automated tools for a continuous feed of customized market research data
- Differentiate between quantitative and qualitative data
- Know the types of secondary data to look for
- How to create effective and productive search strings
- Discover how secondary data can inform key business decisions
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