How to Use Market Research to Help with Decisions in a Rapidly Changing World
COURSE DESCRIPTION
Are you struggling to make sense of the world amidst widespread and rapid change? Join Mark Eversfield, Market Research Analyst at Small Business BC, and learn how market research can inform your business decisions as you navigate COVID-19.
WHAT WILL I LEARN?
- How to gather information about current and potential customers
- How consumer behaviour has changed since the pandemic
- Key data sources and tools to help inform decision-making
