Marketing Strategy for Small Business Marketing for Small Business COURSE DESCRIPTION You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus […]
Blogging is an important part of online business, raising awareness of products and services, building email lists, and turning fans and followers into paying customers and clients. Creating great content means knowing the pains and desires of your ideal customer/ client. Along with the fundamentals blogging, you’ll develop a list of blog topics unique to […]
Business Opportunities with the Federal Government COURSE DESCRIPTION The Government of Canada is one of the largest purchasers of goods and services in the country. Each year, the federal government spends up to $25 billion on goods, services, and construction. Want to learn how your business can do business with the federal government? Learn […]
This workshop focuses on making a short video (30-60 seconds) using an iPhone or a DSLR camera. We will look at simple tools to make the most of natural lights, how to maximize your location, quick easy edits, and finally integrating it into social media sites, YouTube, and your website.Registration deadline: Sept 10 Instructor: Alex […]
Understanding Legal and Tax Implications to Incorporation COURSE DESCRIPTION As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered. Register for our small business incorporation package and learn from the professionals how […]
Outsourcing can be a great strategy to tackle projects, functions and activities in your business. But if you’re outsourcing to a third party, like a bookkeeper, IT professional or designer, you may also be transferring your clients’ or partners’ personal information in the process. And that means you need to comply with privacy laws. On […]
If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Sept 11 This class will be attended online via Zoom. You will need […]
Your Guide to Starting a Business COURSE DESCRIPTION Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey. Ranging from the different business structures, to business insurance, employment standards […]
This is the second in a two-part series to help you launch and improve your website, presented in partnership with Webnames. See part one: How to Plan and Launch a Website >> Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will visit it, […]
Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, […]
Make Your Own Website COURSE DESCRIPTION Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most […]
Explaining Cash Flow Forecasts and the Break Even Analysis COURSE DESCRIPTION No matter how good your idea for a product or service is, it doesn’t automatically translate into a viable business. Your business viability ultimately depends on your cash flow – even if you’re already turning a profit. Keeping your cash flow positive is […]
