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Business Planning – From Hobby to Self Employment

Online

The question of turning your hobby or "side gig" into a business is very personal. Often it is a question of volume, costing, and marketing. We review helpful considerations and look at some calculations for you to decide. Register here

Writing Killer Sales (webinar)

Online

If you sell online, you need to communicate in an effective way that moves people to take action. Sales copy and sales pages use formulas and language written to encourage people to invest in your product or service. Whether you want people to sign up for your email list, your opt-in, your webinar, follow you […]

Selling Online 101 (webinar)

Online

Thinking about selling your products online? This class helps you plan your approach to selling your products online including packaging, shipping methods, payment methods, customer support, regulations, and legalities. Learn about sites and services available for selling your products including marketplaces (e.g. Amazon), or online craft fairs (e.g. Etsy) or social networks (e.g. Facebook) as […]

Instagram: Amp Up Your Game – Intermediate/advanced (webinar)

Online

For those who are already familiar with Instagram and would like to know more about proper hashtags, planning posts, composing better pictures. The goal is to improve your workflow, engage with and attract more followers, and help build a profile to represent your business and brand. We will be using your existing pictures and some […]

Facebook for Business – beginner (webinar)

Online

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Have photos, logos and write-ups ready to load if […]

Fostering a Culturally Safe Workplace

Online

Join instructor Carolyn Amantea for this free online workshop from Columbia Basin Alliance for Literacy that covers: How to create a workplace culture of inclusion and acceptance. Identifying and addressing cultural misunderstandings and language barriers that you may have between staff members. Understanding our own cultural misconceptions and biases. Registration deadline is December 2. To […]

DIY Video for Social Media (webinar)

Online

This workshop focuses on making a short video (30-60 seconds) using an iPhone or a DSLR camera. We will look at simple tools to make the most of natural lights, how to maximize your location, quick easy edits, and finally integrating it into social media sites, YouTube, and your website. Registration deadline: Dec 3 Register […]

Bookkeeping Lab (webinar)

Online

Are you stuck on your bookkeeping? Bring your journals, receipts, deposit books, invoices, chequebook, and bank statements and we will give you individualized attention to help you stay on track. Note: this class is only available after completion of Bookkeeping Basics. We will be working online via zoom, you will need a computer and decent wifi to […]

Writing Email Newsletters That Connect (webinar)

Online

No matter your business, you know you need to be sending out regular emails to your clients and customers to keep them informed, engaged with your offerings and connected to what makes your business unique. But what to write? In this workshop we will write up an effective welcoming sequence that begins the relationship building […]

Facebook: Engage Your Audience – Advanced (webinar)

Online

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people.  Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10  This class will be attended online via Zoom. You will need […]

Business Plan 101 (webinar)

Online

A business plan is essential for every business owner. It organizes your ideas, helping you analyze the viability of your business before you start. This workshop helps clarify your business concept and covers the basics of a business plan. You will receive a business plan template, worksheets, and resources. Whether you have a business idea […]

Blog Like You Mean Business (webinar)

Online

Blogging is an important part of online business, raising awareness of products and services, building email lists, and turning fans and followers into paying customers and clients. Creating great content means knowing the pains and desires of your ideal customer/ client. Along with the fundamentals blogging, you’ll develop a list of blog topics unique to […]