Blogging is an important part of online business, raising awareness of products and services, building email lists, and turning fans and followers into paying customers and clients. Creating great content means knowing the pains and desires of your ideal customer/ client. Along with the fundamentals blogging, you’ll develop a list of blog topics unique to […]

From PST to Protecting Your Business COURSE DESCRIPTION The business start-up phase is an exciting time full of opportunity and big decisions. Don’t let your potential business be derailed by taking unnecessary risks. Start Smart 2: Key Considerations of Starting a Business highlights the ways you can protect your business, your employees and yourself from […]

Understanding Costs, Revenue and Profit COURSE DESCRIPTION No matter how good your idea for a product or service is, it doesn’t automatically translate into a successful business. Avoid the pitfalls of launching your business based solely on your idea. Join Bill Erichson, Pacific Training Innovations for Business Viability 1 and learn how to identify the costs […]

Make Your Own Website COURSE DESCRIPTION Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of […]

COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you […]

Future-Proof Your Business with a Free 1:1 Meeting with a Tech Expert While COVID-19 has affected all Columbia Basin businesses in different ways, one thing is certain—adopting technology into your business is important now more than ever. Being visible and effective online is the key to future-proofing your business in this unprecedented time. Apply today […]

Rethinking Your Approach to Sales COURSE DESCRIPTION 2020 has been a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing […]

This is the first in a three-part in the HR Strategy Toolkit for 2021 webinar series hosted by Women’s Enterprise Centre. Click here to sign up for the whole series. January 26 | 10am to 11am PT | Free webinar Recruiting is more than just finding workers to fill jobs. It’s a thoughtful process of attracting, evaluating, and […]

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark […]

Future-Proof Your Business with a Free 1:1 Meeting with a Tech Expert While COVID-19 has affected all Columbia Basin businesses in different ways, one thing is certain—adopting technology into your business is important now more than ever. Being visible and effective online is the key to future-proofing your business in this unprecedented time. Apply today […]