Using Social Media for Success COURSE DESCRIPTION While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know what social media is, does not mean you necessarily understand how to use social media to grow and […]
Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark […]
Navigating the Government of Canada Procurement Website COURSE DESCRIPTION Did you know – The Government of Canada purchases between $20-$25 billion of goods, services, and construction each year. Many of the suppliers of these goods are small businesses. Finding and Bidding on Opportunities with the Federal Government can provide a fantastic way to grow your […]
This one-day workshop focuses on how to use your phone's camera to showcase your product or service online on Instagram, Pinterest, and Etsy... while staying within your budget. Learn basic photography techniques, such as lighting, use of space, angles, and props that will make your product or service shine. Once you have the photos, then […]
COURSE DESCRIPTION Contracts form the backbone of the business world. And, throughout your small business life, you’ll be faced with numerous client and supplier contracts. Understanding the common legal terms you’ll face, as well as the key strategies to employ, will help you in negotiating contracts for your small business. Join Brian Rudy, Synergy Business Lawyers […]
Learn how to apply for a loan from Women’s Enterprise Centre. In this FREE session, the facilitator will review our lending criteria, answer your questions, advise you on how to apply and provide you with a resource package. At the end of the session, your Advisor will work with you to determine if you are […]
Learn how to design a 90-second pitch that is clear, concise and compelling with Volition’s proven narrative pitch-building technique. You’ll learn how to: - Build a compelling pitch, without memorizing a script - Engage and connect with your audience - Portray confidence and be memorable
Getting publicity for you and your business is one of the most powerful, yet cost effective promotional tactic you can learn. The rules are simple and straight forward, and conventions must be followed to achieve success, but the pay-off is well worth the effort. There are many ways to increase your publicity, and the more […]
Your Guide to Starting a Business COURSE DESCRIPTION Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey. Ranging from the different business structures, to business insurance, employment standards and […]
Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your customers through your branding. We will explore some logo design fundamentals and creations techniques. You will be using the ‘Canva’ design program. This class will […]
COURSE DESCRIPTION Your business idea might be the Next Big Thing, but you need to get the word out first. Whether you’re telling friends and family, or looking for investment dollars, your start-up pitch will be essential to your success. Join Dylan Hrycyshen, Small Business BC Business Planning Advisor, for this informative session on crafting your […]
Where are you leading well and where are you falling short? What steps should you take to be the best leader of your remote or hybrid company that you can be? Building your company is the best yet hardest thing you’ve ever done, and the next 12-18 months are critical to your business’ growth. The […]
